Influence, Persuade, Nudge: Master the Science of Getting People to Take Action
Are you familiar with the concept of “Nudging”? You might know it from books like “Nudging, or Inside the Nudge Unit, or Predictably Irrational. One expert defines it as the science of getting people to take action and it can be used by training professionals to influence employees to do more of what is good for them and their organizations.
On Friday, August 25th Bruce Winner will conduct a full-day workshop on this powerful new technique. Flyer
ATD Sacramento knows Bruce well. (See his bio below) Last November, Bruce conducted a two-hour workshop on “Nudging” to a sold out crowd of over 60 and the attendees asked for more!
What you will learn and practice in the workshop:
1) Discover a new way to influence the behavior of employees (and even clients)2) Encounter the cognitive science behind nudging that resulted in a Nobel Prize in 20023) Determine which behaviors are most appropriate for a nudge4) Practice a proven four-part method for crafting a powerful nudge5) Use the method many times during the day to hone your nudging skills
Who should attend?Training professionals from the public or private sector who are interested in a cutting-edge and evidence-based technique that has shown proven, low cost, and scalable performance improvement results should attend.
Format:This is an Interactive trainer’s workshop (discussion, table top work, and hands-on exercises). The workshop is strictly limited to 26 attendees. The workshop is expected to fill, so apply early.
Workshop leader is Bruce Winner
Bruce is a seasoned speaker and trainer in Northern California on topics such as using the behavioral sciences in training, innovative problem solving, decision making, and measuring the value of training. He has recently produced a new catalog of courses including Decision Making: The New Science of Making Better Decisions, The Science and Art of Motivation, Nudging, and several other workshops based on topics and findings from the behavioral and cognitive sciences.
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